Alcohol

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Pampero Aniversario imported rum
Objective: The unit was designed to highlight the premium rum brand in bars and restaurants by conveying a high-quality image.
Distribution: Upscale bars and restaurants
Construction/Materials: Leather, acrylic, wood
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago

Client: The Robert Mondavi Corp., Oakville, Calif.
Products Promoted: Robert Mondavi Coastal Wines
Objective: To introduce the spring crop promotion with an agriculture/produce tie-in of the coastal wine variety in a unique decorative display.
Introduction: February 2001
Construction/Materials: Wood with metal components
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Wild Vines raspberry zinfandel
Objective: This unusual display was designed to draw new customers (particularly females) to the wine category and entice them to trade up from wine coolers or beer.
Distribution: Liquor stores, supermarkets
Construction/Materials: Screenprinted and molded clear PETG
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.