Alcohol

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.

Retail Category: Liquor Stores
Display Type: Permanent Freestanding or Aisle Displays
Client: Schieffelin & Somerset
Producer: Art Merchandising Inc., New York
Size of Run: 2,800
Comments: Sleek design and durability highlight this display that showcases 24 bottles of Moet & Chandon safely in a high-end liquor environment. The 360-degree visibility allows the product to make its own statement and communicate the product image.

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Product: Jameson Irish whiskey
Number of displays: 1,000 in first run
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Liquor stores and supermarkets
Introduction: March 2001
Duration: Permanent
Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
Display set-up: Distributor salesforce
This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.