Alcohol

Client: Stimson Lane Vineyard & Estates, Woodinville, Wash.
Introduction: February 2003
Number of displays: 350
Construction: Heat bent, glued, CNC-cut acrylic
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comment: A bent acrylic gold snake wraps around the Red Diamond bottle on this glorifier. The snake is a brand symbol from the wine's bottle label.

Product: Smirnoff Ice Triple Black
P-O-P company: Colangelo Synergy Marketing, Darien, Conn.
Distribution: On- and off-premise
Introduction: November 2002
Construction: Primarily corrugated
Display set-up: Retail staff
This case card for Smirnoff Ice Triple Black uses tough graphics to appeal to its target audience of men.

Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.

Client: Bacardi Global Brands, Miami
Introduction: July 2002
Number of displays: 125
Construction: Laminated MDF board in brushed aluminum with satin aluminum trim, black melamine finish, bar sink, two interior shelves, poster holder, casters
Awards: Gold, Design of the Times 2003
P-O-P company: Array, Los Angeles