Alcohol

Client: Anheuser-Busch Inc., St. Louis
Introduction: November 2002
Number of displays: 1,000
Construction: Aluminum die cut and embossed
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: A-B rolled out this sign to on- and off-premise locations to promote its Busch beer. The sign was part of a campaign to attract NASCAR fans.

Client: OTT Communications, Louisville, Ky.
Size of Run: 6,925
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Distilled Spirits: Non-Illuminated
Comments: This back-bar bottle holder simulates the bottle being used as a hot wax stamp, highlighting the brand's traditional wax bottle seal. The angled bottle rest helps the bottle stand out from competitive glorifiers.

Client: Stimson Lane Vineyard & Estates, Woodinville, Wash.
Introduction: February 2003
Number of displays: 350
Construction: Heat bent, glued, CNC-cut acrylic
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comment: A bent acrylic gold snake wraps around the Red Diamond bottle on this glorifier. The snake is a brand symbol from the wine's bottle label.

Product: Smirnoff Ice Triple Black
P-O-P company: Colangelo Synergy Marketing, Darien, Conn.
Distribution: On- and off-premise
Introduction: November 2002
Construction: Primarily corrugated
Display set-up: Retail staff
This case card for Smirnoff Ice Triple Black uses tough graphics to appeal to its target audience of men.