Pass the wine, stash the beer: Increased display acitivity during the holidays doesn't benefit all product categories equally, as some heavily promoted products get pushed aside for seasonal favorites. An exclusive Institute report from Mosaic InfoForce.
Client: Palm Bay Imports, Syosset Introduction: May 2004 Size of Run: 1,000 Distribution: Liquor Stores Dimensions (H x W x D): 68" x 14" x 11" Weight: 4 pounds Producer: U.S. Display Group, Newark, NJ