Alcohol

Client: Anheuser-Busch, St. Louis, Mo
Introduction: May 2004
Size of Run: 400
Distribution: Sporting Events, Stadiums, Special Events
Dimensions (H x W x D): 30.5" x 18.5" x 16"
Weight: 3 pounds
Producer: U.S. Display Group, Newark, NJ

Client: Canadaigua Wine Co., Canandaigua
Dimensions (H x W x D): 77" x 24" x 24"
Weight: 10 pounds
Producer: Hawver Display, Rochester, NY

When a customer approached this display, a motion sensor activated a battery-powered motor. The lid opened, and a monster hand emerged with a Coors Light (like "Thing" from "The Addams Family" television show). The lid closed after a few seconds and reopened for the next unsuspecting customer.
Producer: Crew Design, Kent, Conn., produced nearly 3,015 units

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes a coffin and this case card.

Spends $250,000 on P-O-P; $800,000 overall

This case card is intended to entice customers to buy champagne during the Halloween season, a busy season for adult parties.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

The centerpiece of Korbel's first-ever Halloween P-O-P campaign is this off-premise haunted house, around which retailers could stack product cases. Note the sign meant to discourage underage drinking.
Producers: PriceWeber, Louisville (displays); Brown-Forman, Louisville (marketing and sales agents)

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: In the Bass off-premise bag of tricks was this standee, launched for the year's second-biggest beer-drinking day. Other pieces included base wraps, case cards, cooler stickers and inflatable bats. T-shirts and banners were sent to on-premise locations.