Alcohol

Client: Madden Communications, Wood Dale, Ill.
Materials: .025 white aluminum
Introduction: January 2003
Size of Run: 1,650
Comments: By utilizing bright colors and a graphic of a honeybee in the sign, consumers can understand the display and promotion without having to read the sign. The aluminum sign introduced a new beer to bars and restaurants.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Coors Brewing Co., Golden, Colo.
Materials: Inflatable (PVC vinyl)
Introduction: January 2003
Size of Run: 20,000
Comments: This inflatable display was used to promote Coors Light prior to and during the Super Bowl.
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: McFaddin Marketing, Louisville, Ky.
P-O-P Company: Challenge Printing Inc., Eden Prairie, Minn.

Client: Madden Communications, Wood Dale, Ill.
Materials: .025 white aluminum
Introduction: July 2003
Size of Run: 415
Comments: Miller Brewing used this sign to promote Miller Lite and celebrate the Chicago Bears football team in Chicagoland bars and restaurants.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Ryan Partnership, Westport, Conn.
P-O-P Company: The Neon Source/P.O.P Source, San Diego, Calif.

Client: The Integer Group, Golden, Colo.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Diageo, Stamford, Conn.
P-O-P Company: The Neon Source/P.O.P Source, San Diego, Calif.

Retailer: Dominick's
Wine racks placed near the meat case remind consumers to pick up a bottle of wine to complete a meal.