Alcohol

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 2,725
Dimensions (H x D x W): 10.5" x 4.5" x 34"
Weight: 10 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Jim Beam Brands, Deerfield, IL
Introduction: December 2005
Product(s) Promoted: Jim Beam Bourbon and related brands
Distribution: Off-premise liquor accounts such as ABC, Rite Aid, Southern Wine and Spirits, etc.
Intended Length of Use: 3 years+
Size of Run: 760
Dimensions (H x D x W): 6' 6" x 2' x 4'
Weight: 75 Ibs.
Producer: MoldRite Products Inc., Waukesha, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Draft/Brown-Forman, Chicago, IL
Introduction: February 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Off-premise outlets, primarily liquor stores.
Intended Length of Use: 3 years
Size of Run: 500
Dimensions (H x D x W): 24" x 6.125" x 18.5"
Weight: 6.125 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: March 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 8000+
Dimensions (H x D x W): 6" x 7" x 24"
Weight: 3 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Jay Group/Ryan Partnership/HUSA, Ronks, PA
Introduction: March 2006
Product(s) Promoted: Heineken Light Premium Beer
Distribution: Off-premise accounts and liquor stores throughout the United States
Intended Length of Use: 6 to 12 months
Size of Run: 7,500
Dimensions (H x D x W): 14" x 2" x 7"
Weight: 2 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Miller Lite Beer and their Racing Team
Distribution: Nationwide
Intended Length of Use: 3 months
Size of Run: 592
Dimensions (H x D x W): 3'1" x 1'3" x 3'10"
Weight: 4 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: LEVEL Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 7,044
Dimensions (H x D x W): 19.75" x 5" x 7.25"
Weight: 2.5 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Leinenkugel's beer
Distribution: Leinenkugel's region (upper Midwest)
Intended Length of Use: 3 years
Size of Run: 428 units
Dimensions (H x D x W): 29.12" x 3.5" x 40"
Weight: 20 lbs.
Producer: Novamedia/Madden Communications, Fort Worth, TX

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite and Genuine Draft Beers
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 15,000
Dimensions (H x D x W): 5'1" x 1'9" x 3"
Weight: 8 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Supermarkets and liquor stores nationwide
Intended Length of Use: 3 to 5 months
Size of Run: 1,200
Dimensions (H x D x W): 5'1" x 1'5" x 1'11"
Weight: 20 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?