Alcohol

Client: Madden Communications/Miller Brewing Co. & Upshot, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Miller Lite Beer
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 to 5 years
Size of Run: 350
Dimensions (H x D x W): 35" x 6" x 42"
Weight: 41 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Barton Beers, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Draft beer
Distribution: Nationwide
Intended Length of Use: 2 to 4 months
Size of Run: 1,500
Dimensions (H x D x W): 6'3" x 1'2" x 1'9"
Weight: 5 lbs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: Supermarkets
Intended Length of Use: Temporary
Size of Run: 2,858
Dimensions (H x D x W): 5' x 4' x 3'
Weight: 20 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Integer Group, Lakewood, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: East Jersey Shore regional rollout to on-premise accounts
Intended Length of Use: 3 years+
Size of Run: 168 Displays
Dimensions (H x D x W): 2' x 11" x 4'
Weight: 15 Ibs.
Producer: MoldRite Products Inc., Waukesha, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Daily's, Verona, PA
Introduction: March 2006
Product(s) Promoted: Ready-to-drink cocktails
Distribution: Liquor stores
Intended Length of Use: 2 weeks
Size of Run: 500
Dimensions (H x D x W): 1'4" x 10" x 12"
Weight: 8 lbs.
Producer: Packaging Specialists, Clinton, PA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Brown Forman, Louisville, MS
Introduction: November 2005
Product(s) Promoted: Jack Daniel's Single Barrel Whiskey
Distribution: Costco stores
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 20" x 10.5" x 17.5"
Weight: 22 lbs.
Producer: AmeriPak Industries, Santa Ana, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: May 2005
Product(s) Promoted: Coors Light beer
Distribution: U.S. Bars, Taverns, Pool Halls
Intended Length of Use: 2 years
Size of Run: 1,563
Dimensions (H x D x W): Height: 14" Depth: 21" Width: 55"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Cornett Advertising, Lexington, KY
Introduction: August 2005
Product(s) Promoted: W. L. Weller Special Reserve Bourbon Whiskey
Distribution: Liquor stores
Intended Length of Use: 1 year or more
Size of Run: 200
Dimensions (H x D x W): 86" x 22.5" x 18"
Weight: 75 lbs.
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller Lite and Genuine Draft Beers
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 2,315
Dimensions (H x D x W): 2' x 2' x 2'
Weight: 2 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.