Alcohol

Client: The Integer Group, Lakewood, CO
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 350
Production Date: May 2006
Comments: This distortion-formed, screened plastic sign with neon and LED chase lights helped to anchor case stacks of Coors Light in off-premise locations.

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 459
Production Date: August 2006
Comments: This sign for on-premise accounts uses both LEDs and fluorescent tubes as light sources.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,765
Production Date: June 2006
Comments: Placed behind the bar, this glorifier celebrates the Chinese heritage of the brand and illuminates an actual bottle of Harbin.

Client: Promotional Resources for Gallo, Modesto, CA
Producer: The Inflatable Marketplace, El Cajon, CA
Size of Run: 4,255
Production Date: October 2006
Comments: This four-color, process-printed PVC inflatable was designed to highlight case stacks of Barefoot Wine in supermarkets during Halloween season.

Client: Anheuser-Busch Inc., St. Louis
Producer: Meyers Display, Minneapolis
Size of Run: 1,132
Production Date: April 2006
Comments: These mobiles were hung above case stacks of Busch and Busch Light beer in select retail markets.

Retailer: Albertsons
Location: Las Vegas