Alcohol

Client: Schieffelin & Somerset, New York
Producer: Flair Display, Bronx, N.Y

Client: Yuengling and Sons, Pottsville, PA
Producer: May Advertising International, Fort Worth, TX

Client: Fort Franklin, Boston
Producer: Abbott Action Inc., Canton, MA

Product: Heineken beer
Number of displays: 1,142
P-O-P company: Vidal Partnership, New York
Distribution: On- and off-premise
Introduction: Sept. 2005
Duration: Temporary
Construction: Corrugated, plastics
Set-up: Retail staff
Comments: Heineken USA promoted its Latin Grammy sweepstakes with branded coolers, guitars, CD players and tattoos at both on- and off-premise locations.

Client: Diageo, Norwalk, CT
Introduction: November 2005
Size of Run: 2,620
P-O-P Companies: Rapid Displays, Chicago and Union City, CA (structural design, manufacturing); Colangelo Synergy Marketing, Darien, CT (graphics); IMS, Morton Grove, IL (production management)

Client: Miller Brewing Co., Milwaukee
Producer: Marin's USA, Norwalk, CT

Product: Starbucks Coffee Liqueur
Number of displays: More than 100 of each piece
P-O-P company: MarkeTeam Inc., Mission Viejo, CA
Distribution: Hyatt Hotels nationwide (excluding Park Hyatts)
Introduction: July 2005
Duration: Temporary
Set-up: Hotel staff
Comments: This two-sided interactive chalkboard display showed drink recipes on one side and allowed consumers to doodle with chalk on the other side.