Alcohol

Client: Palm Bay Imports Inc., Port Washington, NY
Product(s) Promoted: 4-Packs of Cavit Collection Wines
Distribution: East & West Coast
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: June 2007
Intended Duration: 1 year
Dimensions (H x W x D): 64" x 15" x 15"
Weight: 26 lbs.
Budget Category (U.S.): $51 - $100

Client: Piedmount Distillers, Madison, NC
Product(s) Promoted: Carolina Moonshine
Distribution: Liquor Stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 52" x 29" x 26"
Weight: 50 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Jewel-Osco
Location: Chicago