Alcohol

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 12" x 3"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 8,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 1" x 1" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Beer
Distribution: Liquor stores nationwide
Number of Stores: Not available
Production Run Quantity: 1,665
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 19" x 21" x 2"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Diageo, Norwalk, CT
Product(s) Promoted: Smirnoff Ice Malt Beverage
Distribution: Convenience stores nationwide
Number of Stores: Not available
Production Run Quantity: 402
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 24" x 18" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 710
Production Run Quantity: 710
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Pears
Distribution: On and off-premise
Production Run Quantity: 100,000
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 10" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel's Sunset Wheat Beer
Distribution: Bars and restaurants nationwide
Production Run Quantity: 447
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 39" x 17" x 7"
Weight: 4 lbs.
Budget Category (U.S.): $201 - $250

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450

Client: Cornett Advertising, Lexington, KY
Product(s) Promoted: Weller Brand Bourbon Whiskey
Distribution: Liquor stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 75" x 23" x 23"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300