Sutter Home 'Build a Burger' Spectacular
Product: Sutter Home wines
Number of displays: 2,850
P-O-P company: Baer Enterprises, Livermore, CA
Distribution: Off-premise
Introduction: May 2006
Duration: Temporary
Construction: Corrugated, four-color process printed
Set-up: Retail staff and distributors
Comments: Trinchero designed this display to have consumers first focus on the Sutter Home brand name and logo and then gravitate down toward the dynamic grill to pull them in for a purchase.