Alcohol

Invest to establish a brand, then look to reduce costs after building equity

Retailer: Martin's
Location: Batavia, NY

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Retailer: Independent convenience store
Location: Lyndonville, NY

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: March 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 8000+
Dimensions (H x D x W): 6" x 7" x 24"
Weight: 3 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Jay Group/Ryan Partnership/HUSA, Ronks, PA
Introduction: March 2006
Product(s) Promoted: Heineken Light Premium Beer
Distribution: Off-premise accounts and liquor stores throughout the United States
Intended Length of Use: 6 to 12 months
Size of Run: 7,500
Dimensions (H x D x W): 14" x 2" x 7"
Weight: 2 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Miller Lite Beer and their Racing Team
Distribution: Nationwide
Intended Length of Use: 3 months
Size of Run: 592
Dimensions (H x D x W): 3'1" x 1'3" x 3'10"
Weight: 4 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: LEVEL Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 7,044
Dimensions (H x D x W): 19.75" x 5" x 7.25"
Weight: 2.5 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?