Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Finlandia's Big Bottle Builds Brand Awareness Hiram Walker Rolls Out "Real McCoy" Stacker Finlandia Shot Dispenser Gives the Boot to Freon Cooler Castles Promote Seagram's Sales Jim Beam Brands Rolls Out Pine Endcaps Maison DuBouchett Pours on the Color Bacardi Builds Cabana for Rum Promo Seagram Introduces Crown Royal Illuminated Pourer Blithe Spirits? Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge First Previous 28 29 30
