The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station.
Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.
The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.
