Illuminated Displays or Signs

Client: Diageo
Country of Production: China
Distribution: United States
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 5/18/2007
Number of Displays: 300
Objectives: The Captain Morgan brand team at Diageo wanted a new, permanent piece to support the "Great Taste of Captain & Cola" promotional theme. The directive was to create a piece that would boost awareness of the theme with a compelling combination of light and motion.

Client: Crown LLC
Country of Production: United States
Distribution: On-premise locations in the U.S.
Intended Length of Use: 36 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 1/19/2007
Number of Displays: 360
Objectives: The primary purpose is to drive Corona sales and build brand images by linking Corona with St. Patrick's Day celebrations and provide a sign that can work year-round in Irish-themed establishments.

Client: Madden Communications on behalf of Miller Brewing Company
Country of Production: United States
Distribution: On-premise accounts in the U.S.
Intended Length of Use: 24 months
Producer: Grimm Industries Inc.
Unit Cost: Under $100
Production Date: 5/3/2007
Number of Displays: 300

Client: Anheuser-Busch Inc.
Country of Production: United States
Distribution: United States
Intended Length of Use: 36 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 9/10/2007
Number of Displays: 1,000

Client: Coors Brewing Company
Country of Production: United States
Distribution: Supermarket, drug and convenience stores in U.S.
Intended Length of Use: 36 months
Producer: Everbrite LLC
Secondary Company: The Integer Group
Unit Cost: Under $300
Production Date: 5/15/2007
Number of Displays: 475
Objectives: 1. Promote awareness of Coors Light's status as the Official Beer Sponsor of the NFL. 2. Reinforce equity in the Coors Light/NFL Sponsorship.

Client: : L'Oreal
Number of Displays: 2500
Production Date: May 2007
Distribution: Drugstores and mass merchants
Producer: POP Displays, Yonkers, NY
Objectives: Develop the launch display for L'Oreal Skin Genesis is mass outlets. Reinforce and respect L'Oreal's Green Chemistry environmentally friendly process.

Client: Craft Brands Alliance
Country of Production: China
Distribution: On-premise accounts in the U.S.
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 1/22/2007
Number of Displays: 1,000

Client: Molson
Country of Production: United States
Distribution: On-premise establishments in Canada
Intended Length of Use: 36 months
Producer: Everbrite LLC
Unit Cost: Under $300
Production Date: 6/8/2007
Number of Displays: 160
Objectives: The primary objective of this piece was to attract the attention of the consumer through the use of motion. The "cold" aspect of the product is emphasized by the frosting motion that takes place on the vacuum-formed plastic beer glass.

Client: DraftFCB
Country of Production: United States
Distribution: Liquor stores, clubs and bars in the U.S.
Intended Length of Use: 5 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 7/27/2007
Number of Displays: 176