Graphics/Posters/Clings

Client: Hardee's Food Systems Inc., Rocky Mount, N.C.
Service Promoted: 44-ounce Coca-Cola cup
Objective: To increase repeat drive-through customers at Hardee's restaurants in California by promoting a free, refillable travel cup.
Introduction: May 2001
Size of Run: 700
Construction/Materials: Board stock, styrene, pressure-sensitive vinyl
P-O-P Company: The Buhl Press, Berkeley, Ill.

Client: Dr Pepper/Seven Up Inc.
Products Promoted: Dr Pepper
Objective: These pole signs call attention to the "Peel Off, Log On, Cash In" game promotion attached to specially marked fountain cups of Dr Pepper sold at QSRs across the country.
Introduction: April 2001
Construction/Materials: Coroplast, four-color process printing

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.