Graphics/Posters/Clings

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Automobile showrooms
Size of Run: 350
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Transportation: Passenger Cars and Specialty Vehicles
Objectives: The bannerstand is designed to be a training tool for salespeople to learn from as well as a medium to disseminate information to consumers. It offers information about key selling features, occupant protection, technology and global sales.

Client: Playmobil, Cranbury, N.J.
Distribution: Playmobil retailers
Size of Run: 2,000
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Semi-Permanent, Sports, Toys, and Accessories: Toys
Objectives: Playmobil joined with the Kennedy Space Center to create a promotion for a new product introduction. A ballot box was created using chipboard with four-color process, litho-printed graphics. Other P-O-P/promotional elements included door posters, tear pads, shelf talkers, shelf strips, t-shirts and aprons.

Client: Madden Communications, Wood Dale, Ill.
Distribution: Supermarkets and convenience stores
Size of Run: 6,000
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.

Product: Foster's beer
P-O-P companies: Strategic Marketing Resources (design), Norwalk, Conn.; Madden Communications Inc. (printing and fulfillment), Chicago
Distribution: On- and off-premise locations nationwide
Introduction: August 2000
Foster's "Party Like an Aussie" campaign was unveiled for the Summer Olympics to promote on- and off-premise events.

Product: Beer
P-O-P companies: Ryan Partnership (design and production), Westport, Conn.; JB Graphics (printing of standee, table tent and dangler), Ronkonkoma, N.Y.; Renco Displays (graphic finishing), Englewood, N.J.
Distribution: On- and off-premise accounts
Introduction: August 2000
Duration: Promotional
Construction: Paper
Display set-up: Heineken salesforce
John McEnroe was key to the P-O-P used by Heineken USA to promote its association with the U.S. Open event.