Displays & Signs

Product: Snowboards
Number of displays: 6,000 in the U.S., Europe and Japan
Average unit cost: $14
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Surf and ski shops
Introduction: July 1991
Duration: Permanent
Construction: Acrylite, an acrylic hot stamped Mylar film
Acrylic displays allow the graphics of Snowboards to show through.

Product: TSR Inc. Dungeons & Dragons
Number of displays: 7,000
Average unit cost: $10
P-O-P Company: Great Northern Display Group, Racine, Wis.
Distribution: Toy and book stores and hobby shops
Introduction: May 1991
Duration: Semi-permanent
Construction: Corrugate
TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.

Product: Leasing and finance programs
Number of displays: 150
P-O-P company: On-Site Media, Brighton, Mass.
Distribution: Mercedes-Benz dealerships
Introduction: February 1991
Duration: Three years
Construction: Particle board and laminated plywood, covered with Formica Nevermar finish
Special programs have focused on pre-owned Mercedes-Benz vehicles and 1992 model introductions.

Product: Texas Instruments Inc. Super Speak & Read, Super Speak & Math
Number of displays: 50,000
Average unit cost: Displays are free with purchase of products displayed.
P-O-P company: DCI Marketing, Milwaukee, Wis.
Distribution: Toy stores and mass merchandisers
Introduction: November 1988
Duration: Permanent
Construction: Injected-molded plastic
Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.

Product: Blount Inc. Rifle scopes
Number of displays: 250
Average unit cost: $25
P-O-P company: Liberty Display Group, Blaine, Minn.
Distribution: Firearms and sporting goods stores
Introduction: June 1991
Duration: Permanent
Construction: Clear acrylic
The Weaver brand name is silkscreened directly onto the display.

Product: Touchstone Home Video "What About Bob" video rental
Number of displays: 20,000
P-O-P company: Atlas Display Co.
Distribution: Video rental outlets
Introduction: November 1991
Duration: Promotional
Construction: Corrugate
Video stores can dress up "Bob" standees through February, which has given the P-O-P item a potentially longer life.