Displays & Signs

Product: Hiram Walker & Sons Beefeater gin
Number of displays: 2,000
P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
Distribution: Bars
Re-introduction: March 1992
Duration: Permanent
Construction: Acrylic
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.

Product: Faber-Castell Uni-point pencil
Number of displays: 3,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Stationery and office supply stores
Introduction: January 1992
Duration: Permanent
Construction: Black vacuum-formed styrene
Unhappy Uni-ball pens now have a partner with Uni-point pencils, which are merchandised on a newly released display.

Product: Home Series computer software
Number of displays: 400
P-O-P company: Tharco Inc., Tukwila, Wash.
Distribution: Home center and hardware stores
Introduction: July 1991
Duration: Temporary
Construction: Corrugated cardboard
Autodesk's Home Series software was tested in several Midwest chains before a national rollout.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Fujicolor QuickSnap Camera line
Number of displays: 10,000 initially
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Distribution: Specialty stores, mini labs, mass merchants and drug stores
Introduction: March 1992
Duration: Semi-permanent
Construction: Injection-molded polystyrene
Multi-sized Fuji displays show off QuickSnap cameras.