Gillette Fusion ProGlide Family of Displays
Client Company: Procter & Gamble Gillette
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: RockTenn Merchandising Displays
Secondary Company: The Integer Group
Production Date: 7/1/2010
Production Run Quantity: 90,000
Objectives: Build critical awareness of ProGlide, support brand equities, and drive trial and trade up.
Materials: Corrugated, foil, extrusions