Countertop Displays/Mats

Client: American Gramaphone, Omaha, Neb.
Introduction: August 2003
Number of displays: 1,000 of each
P-O-P company: Meridian Display, St. Paul, Minn.
Comments: Because every Halloween party needs music and sound effects for an authentic feel, American Gramaphone created three different displays to launch the Mannheim Steamroller Halloween party CD. The variable displays offer retailers options to maximize display space.

Retailer: Jewel-Osco
Halloween costume, make-up and confectionery displays were set up in Jewel-Osco as early as Aug. 28, 2003.

Retailer: Jewel-Osco
Countertop displays compete for attention in Jewel-Osco's cosmetics department.

Retailer: Jewel-Osco

Client: Rosencrantz & Guildenstern, Milford, N.H.
Materials: Powdercoated sheet metal with a ridge black finish
Introduction: January 2002
Size of Run: 100
Comments: The client wanted an upscale countertop display with a small footprint for less than $90 a unit. The easel was designed for placement near cash registers in Discovery Channel Stores, Imaginarium Stores and Museum Shops.
P-O-P Company: Lingo Manufacturing Co., Florence, Ky

Client: Gillette, Boston
Introduction: May 2003
Size of Run: 575
Comments: Shoppers at Sam's Club can interact with this display by touching the blender and playing with its dial. Images communicate the product's primary benefits (it has high ice-crushing power), and copy is punchy and easy-to-read. Powdercoating replicates the look of stainless steel. The display was produced at half the project budget.
Awards: Gold, Design of the Times 2003
P-O-P Company: United Displaycraft, Des Plaines, Ill.