Countertop Displays/Mats

"Here's an injection-molded, permanent counter display from Timex that's sure to generate lots of sales for years to come. This rotating yet lockable triangular unit affords great product visibility and protects the watches from pilferage.
     The rotating mechanism is smooth, and the edge panels provide ample opportunity for consumer "sell" copy.

Client: Nextel, Reston, Va.
Introduction: February 2004
Number of displays: 36,400
Distribution: Nextel stores and authorized dealers
P-O-P company: Dempsey Printing Inc., Cleveland
Comments: Nextel launched corrugated tabletop brochure holder displays (right), carrying information on Nextel's NASCAR-licensed phones and accessories as well as info. on the "Chase for the Nextel Cup" sweeps.

Client: Cricket Communications, San Diego
Introduction: May 2004
Size of Run: 500
Producer: The DNI Marketing Group, St. Charles, Ill.
Comments: This counter display for Cricket mobile phones and services features a "friendly" green color and materials that communicate affordability.

Atkins Nutritionals, Ronkonkoma, N.Y., rolled out 10,000 of these wire racks to leverage its highly recognizable name and generate impulse purchases at the counter.
Producer: Rand Display International Inc., Teaneck, N.J.