Countertop Displays/Mats

Client: Epson America Inc., Long Beach, CA
Distribution: Sam's Club
Size of Run: 500
Production Date: August 2004
Duration: Permanent
Producer: Array, Los Angeles
Comments: This display demonstrated Epson's product by projecting an image against the header card of the display. A mirrored acrylic card reflects light from the projector lens onto the headers, and a valance keeps the ambient fluorescent lighting of Sam's Club off of it. Consumers could test the projector without the help of store staff.

Client: Madden Communications Inc., Wood Dale, IL
Production Date: October 15, 2004
Size of Run: 10,000
Duration: Permanent
Producer: United Displaycraft, Des Plaines, IL

Client: Urban Decay Cosmetics, Costa Mesa, CA
Duration: Permanent
Size of Run: 200 sets
Producer: Array, Los Angeles

Client: Bacou-Dalloz, Smithfield, RI
Introduction: September 1, 2004
Size of Run: 1,000
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 3' x 2' x 2'
Weight: 8 lb.
Duration: Temporary
Producer: Menasha Display Group, Philadelphia

Client: Sony Ericsson, Research Triangle Park, NC
Producer: Under 1Roof, Dallas
Comments: This countertop unit, shipped to Cingular stores nationwide, plays up the offer for a free faceplate with the purchase of the Z500 phone.

Client: T-Fal Corp., West Orange, NJ
Production Date: September 4, 2004
Size of Run: 450
Distribution: Costco stores
Duration: Semi-Permanent
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: L'Oreal USA Inc., New York
Production Date: October 15, 2004
Size of Run: 20,000 each
Duration: Temporary
Producer: Diam International, Woodside, NY

Client: Estee Lauder Inc., New York
Size of Run: 9,900 (3,300 each)
Duration: Permanent
Producer: Diam International, Woodside, NY

Client: Anheuser-Busch Companies, St. Louis
Production Date: August 2004
Size of Run: 600
Objective: Test market new aluminum bottles in 7-Eleven stores
Duration: Permanent
Producer: Baird Display, Milwaukee

Client: Monty D Cosmetics, South Orange, N.J.
Introduction: November 22, 2004
Size of Run: 740
Distribution: Department/Specialty Stores
Dimensions (H x W x D): 1' x 2' x 1'
Weight: 1 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.

Comments: The metal treadplate, translucent green acrylic and metal fasteners are intended to evoke a "bike shop feel" consistent with the wildly popular Orange County Choppers television show.