Countertop Displays/Mats

Don't know which high-tech toothbrush to buy? Your dentist can help. Oral B power toothbrushes are featured in this display, designed for the dental office. The unit holds interchangeable brush head refills, and graphics explain the benefits of each model.

• Flexible planogram. New graphics and vacuum-formed product holders are inserted as needed, enabling the unit to last in the field for 18 months.
• Multiple products. The brand's power brushhead refills are included on the display without taking up a lot of room.

Take a beverage dispenser, combine it with a well-known beer, and the marriage between the product (beer) and the target market (hockey fans) is born. The injection-molded unit was based on product dispensing gadgetry -- it holds up to six cans which pop up one by one, like a Pez dispenser.

• Variable tension springs. Compensate for the weight difference in number of cans.
• Smooth plastic. The main body's plastic was injected with silicone so the product slides easily within the unit.
• Hockey mask. Ties in the beer with the target market, hockey fans.

Instead of displaying phones in locked cases, the client wanted customers to touch and feel the product. The spinner display created by the producer uses dummy handsets and stock graphics with price points and features.

• Suction cups. The spinner attaches to the kiosk counter and can be easily removed by kiosk employees when the area is not manned.
• Changeable graphics. Employees can update product information based on the phone being merchandised.
• Dummy phones. Customers can pick up the phone and see its features.

Design Data

Client: U.S. Smokeless Tobacco Co., Greenwich, CT
Introduction: April 12, 2005
Size of Run: 1,000
Distribution: Convenience Stores
Dimensions (H x W x D): 1'3" x 10" x 5"
Weight: 3 lb.
Producer: Packaging Specialists Inc., Clinton, PA

Client: SII Marketing International, Austin, TX
Introduction: August 1, 2004
Size of Run: 500
Distribution: Department/Specialty Stores
Dimensions (H x W x D): 27" x 14" x 12"
Weight: 3 lb.
Producer: Farmer's Design Group Ltd., Ira, TX

Client: Nestle Caribbean, Santo Domingo, Dominican Republic,
Introduction: December 1, 2004
Size of Run: 600
Distribution: Supermarkets
Dimensions (H x W x D): 1'9" x 1'4" x 1'3"
Weight: 6 lb.
Producer: A2Media International Inc., Miramar, FL