Countertop Displays/Mats

Client: Nintendo of America, Redmond, WA
Introduction: April 2006
Product(s) Promoted: Odama for Nintendo GameCube
Distribution: Software/game retailers nationally: Game Crazy, Blockbuster
Intended Length of Use: 3-6 weeks
Size of Run: 1825
Dimensions (H x D x W): l' x 6" x l'
Weight: 1 Ib.
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2006 Contest Declaration

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Client: Elizabeth Arden, New York, NY
Introduction: November 2005
Product(s) Promoted: Prevage Skincare
Distribution: Specialty, department stores
Intended Length of Use: 1 year
Size of Run: 5,000
Dimensions (H x D x W): 15" x 6" x 12"
Weight: 2 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

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Client: The Timberland Co., Stratham, NH
Introduction: June 2005
Product(s) Promoted: Timberland Power Lounger Footwear
Distribution: 600 suburban footwear retailers
Intended Length of Use: 3 months
Size of Run: 600 displays
Dimensions (H x D x W): 13" x 6" x 15"
Weight: 3 Ibs.
Producer: WL Concepts & Production Inc., Uniondale, NY

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Design of the Times 2006 Contest Declaration

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Client: Benjamin Moore & Co., Montvale, NJ
Introduction: July 2005
Product(s) Promoted: Satin Impervo Paint
Distribution: Benjamin Moore Signature Paint Stores
Intended Length of Use: 3 to 6 months
Size of Run: 500
Dimensions (H x D x W): 12" x 5.5" x 10.5"
Weight: 1 lb.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

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Client: Verizon, Irvine, CA
Introduction: March 2006
Product(s) Promoted: Cellular phones, Air card and Accessories
Distribution: The Home Depot, western and southern U.S.
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 16" x 12" x 32"
Weight: 10 lbs.
Producer: Rapid Displays, Union City, CA

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Design of the Times 2006 Contest Declaration

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Client: Cadbury Adams, Parsippany, NJ
Introduction: May 2006
Product(s) Promoted: Trident and Dentyne chewing gum
Distribution: Convenience stores
Intended Length of Use: 8 Months
Size of Run: 133,000
Dimensions (H x D x W): 2' x 1' x 2'
Weight: 10 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

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Client: Wunderman for Burger King Corp., Chicago, IL
Introduction: September 2005
Product(s) Promoted: Coffee
Distribution: Burger King restaurants
Intended Length of Use: 1 to 2 years
Size of Run: 7,900
Dimensions (H x D x W): 3' x 1'6" x 1'10"
Weight: 5 lbs.
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Borders Group Inc., Ann Arbor, MI
Introduction: November 2005
Product(s) Promoted: Pop-up Books
Distribution: Borders, Waldenbooks and specialty stores
Intended Length of Use: 2 months
Size of Run: 1,200
Dimensions (H x D x W): 3'5" x 1' x 1'6"
Weight: 3 lbs.
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Pfizer Inc., Morris Plains, NJ
Introduction: January 2006
Product(s) Promoted: Listerine PocketPak Cool Mint and Fresh Burst
Distribution: Convenience stores nationally
Intended Length of Use: 3-4 weeks
Size of Run: 30,000
Dimensions (H x D x W): 1'6" x 9" x 5"
Weight: 3 lbs., 8 oz. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Alberto Culver, Melrose Park, IL
Introduction: February 2006
Product(s) Promoted: Nexxus Hair Care Products: Shampoo, Conditioner, Styling Aids
Distribution: Mass Merchants, Drugstores, Specialty Stores
Intended Length of Use: 4-6 weeks, with replenishment
Size of Run(s): 1,500, 1,400, and 1,600
Dimensions (H x D x W): 14.5" x 13" x 19.5"
Weight: 15 Ibs.