Countertop Displays/Mats

Retailer: Carrefour
Location: Shanghai

If you're going to merchandise a high-tech cell phone you should have a high-tech display to merchandise it. An LCD screen plays upbeat videos while shoppers handle the sample phones, which are attached with tethers for security.

• High-tech materials -- Acrylic for a backdrop glow, woodgrain and metalized laminates, powder-coated steel.
• Security posts have interchangeable security pucks.
• Retailers can switch phone models when new ones are introduced.

Design Data

London-based Wilkinson Sword, a razor manufacturer that used to make swords, launched the new Quattro Titanium Precision men's razor across Europe in February. A variety of point-of-purchase materials were produced to introduce the product to consumers, including two corrugated totems (left and right) and the "Clessidra" (middle), the top of which rotates to attract shoppers' attention. The rotating unit runs on batteries, and all P-O-P elements incorporate the product's black and red color scheme to stand out in-store.