Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends P-O-P Producer Trends 2004 P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends Channel Blurring: A Consumer's Perspective FMI Marketing Show Report: Trends Among Hispanics, Moms Digital Signage Network Lifts Sales 10% to 44% in Test Tracking the Merchandising Effectiveness of Consumer Promotions In-Store Insight: Effectively Managing Merchandising Chaos Insights into the Hispanic Shopper First Previous 29 30 31 32 33 Next Last
