Profile

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile

History and Successful Distribution Keep Keebler Firmly Planted in P-O-P and Merchandising.

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co.

Barton Beers discovered P-O-P's secret for success: listening to customers

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.