Nicklaus Golf Carves Out a Niche With Aggressive, Attractive P-O-P Souper Merchandising: Campbell's Creates New Display Opportunities Hall of Fame Profile: Nancy Bruner Planet Reebok: A Higher Orbit With New Emphasis on Merchandising, Company Aims to Win the Retail Space Race Hall of Fame Profile: William Smith Jr. Hall of Fame Profile: Andrea Martin Beyond Cosmetics Estee Lauder Looks Outside for Inspiration to Create Effective, Entertaining Merchandising Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. How the 'UnColas' Win With P-O-P Marketing managers battle cola giants every day for display space and customer attention First Previous 37 38 39 Next Last
