Nicklaus Golf Carves Out a Niche With Aggressive, Attractive P-O-P Souper Merchandising: Campbell's Creates New Display Opportunities Hall of Fame Profile: William Smith Jr. Hall of Fame Profile: Andrea Martin Hall of Fame Profile: Nancy Bruner Planet Reebok: A Higher Orbit With New Emphasis on Merchandising, Company Aims to Win the Retail Space Race Beyond Cosmetics Estee Lauder Looks Outside for Inspiration to Create Effective, Entertaining Merchandising Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. How the 'UnColas' Win With P-O-P Marketing managers battle cola giants every day for display space and customer attention First Previous 37 38 39 Next Last
