Walmart

Client: Procter & Gamble, Cincinnati
Production Run: 2,100
Production Date: March 2006
Producer: Sonoco CorrFlex, Winston-Salem, NC
Objective: To develop a pallet display that could withstand the rigors of placement in Wal-Mart's action alley.

Client: Procter & Gamble Mexico
Production Run: 300
Production Date: January 2006
Producer: Techno P.O.S. SA de CV, Mexico City
Comments: 240 of these pallet displays were shipped to Wal-Mart Mexico, and the remaining 60 to Chedraui.

Client: Elizabeth Arden, New York
Production Run: 1,615
Production Date: March 2006
Producer: Sonoco CorrFlex, Winston-Salem, NC
Objective: To introduce Elizabeth Arden's new fragrance line in Wal-Mart stores.

Client: Coty US, New York
Production Run: 1,200
Production Date: June 2006
Producer: The Strive Group, Chicago, IL
Objective: To introduce a new organic line of cosmetics featuring Jewel. The display, which was designed with all recycled materials, also features a small tray at the bottom to cross-merchandise Jewel CDs.

Client: Wal-Mart Stores Inc., Bentonville, AR
Producer: Frank Mayer & Associates Inc., Grafton, WI
Size of Run: 3,000+
Production Date: April 2006
Comments: The display unifies the video game category and allows shoppers to test video games and view graphics on the accompanying flat-screen monitor.

Client: Procter & Gamble Mexico
Production Run: 440
Production Date: July 2006
Producer: Techno P.O.S. SA de CV, Mexico City
Comments: These pallets containing top collections of the Pantene brand shipped to four of Mexico's top retailers, including Wal-Mart.

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: Kid-Tough Digital Camera, Star Station, and Kid-Tough FP3 Player
Distribution: Wal-Mart
Number of Stores: 2,100
Production Run Quantity: 2,100
Introduction: September 2006
Intended Duration: One year
Dimensions (H x W x D): 14" x 30" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2007 Contest Declaration