Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Continuous Spray Suncare Protection
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 8,190
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 53" x 48" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Mechtronics, White Plains, NY
Marketing objectives:
