Walmart

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Sony Pictures Home Entertainment, Culver City, CA
Product(s) Promoted: Monster House DVD
Distribution: Wal-Mart stores nationwide
Number of Stores: Not available
Production Run Quantity: 3,350
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 66" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: North Pole, Rogers, AR
Product(s) Promoted: Tents
Distribution: Wal-Mart
Number of Stores: 3,000
Production Run Quantity: 3,071
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 51" x 48" x 30"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50
Producer: Kendal King Group, Kansas City, KS

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Eastman Kodak Co., Rochester, NY
Product(s) Promoted: Kodak Photo Services
Distribution: Wal-Mart U.S. and Canada
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: May 2007
Intended Duration: 1 day event
Dimensions (H x W x D): 60" x 60" x 44"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: Hawver Display, Rochester, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: ProvoCraft, Spanish Fork, UT
Product(s) Promoted: Cricut Personal Electronic Cutter
Distribution: Wal-Mart
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: Three months
Dimensions (H x W x D): 101" x 30" x 20"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150

Client: Noah's Naturals, Los Angeles
Product(s) Promoted: Noah's Naturals Heal Thyself personal care products
Distribution: Wal-Mart
Number of Stores: 350
Production Run Quantity: 350
Introduction: September 2006
Intended Duration: Six months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: ZoomBox System exclusive at Sam's Club
Distribution: Sam's Club
Number of Stores: 200
Production Run Quantity: 210
Introduction: September 2006
Intended Duration: Four months
Dimensions (H x W x D): 34" x 30" x 15"
Weight: 29 lbs.
Budget Category (U.S.): $151 - $200

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Degree Men's Antiperspirants and Deodorants
Distribution: Wal-Mart
Number of Stores: 4,500
Production Run Quantity: 6,200
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?