Walmart

Client: 3M, St. Paul, MN
Product(s) Promoted: Scotchgard Fabric and Upholstery Protector
Distribution: Wal-Mart
Number of Stores: All locations
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 22" x 12" x 6"
Weight: 14 lbs.
Budget Category (U.S.): Less than $5

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone sunscreens
Distribution: Wal-Mart
Number of Stores: 3,100
Production Run Quantity: 40,000
Introduction: February 2007
Intended Duration: Six weeks
Dimensions (H x W x D): 8" x 28" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Wal-Mart
Location: Chicago