Walmart

Client: ProvoCraft, Spanish Fork, UT
Product(s) Promoted: Cricut Personal Electronic Cutter
Distribution: Wal-Mart
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: Three months
Dimensions (H x W x D): 101" x 30" x 20"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150

Client: Noah's Naturals, Los Angeles
Product(s) Promoted: Noah's Naturals Heal Thyself personal care products
Distribution: Wal-Mart
Number of Stores: 350
Production Run Quantity: 350
Introduction: September 2006
Intended Duration: Six months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: ZoomBox System exclusive at Sam's Club
Distribution: Sam's Club
Number of Stores: 200
Production Run Quantity: 210
Introduction: September 2006
Intended Duration: Four months
Dimensions (H x W x D): 34" x 30" x 15"
Weight: 29 lbs.
Budget Category (U.S.): $151 - $200

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Degree Men's Antiperspirants and Deodorants
Distribution: Wal-Mart
Number of Stores: 4,500
Production Run Quantity: 6,200
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne 60-Piece Jumbo Pack
Distribution: Wal-Mart
Number of Stores: 800
Production Run Quantity: 2,200
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 25" x 14" x 3"
Weight: 9 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 216 lbs.
Budget Category (U.S.): $651 - $700