Walmart

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: Best Buy
Number of Stores: 900
Production Run Quantity: 900
Introduction: November 2006
Intended Duration: 1 to 3 years
Dimensions (H x W x D): 60" x 36" x 96"
Weight: 450 lbs.
Budget Category (U.S.): $351 - $400

Client: DreamWorks Animation/Paramount Pictures, Los Angeles, CA
Product(s) Promoted: Shrek and Shrek 2 DVDs with bonus plush toy gift pack
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 46" x 26"
Weight: 195 lbs.
Budget Category (U.S.): $16 - $25

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Del Labs, Uniondale, NJ
Product(s) Promoted: Nail Treatment
Distribution: Wal-Mart, other Mass Merchants
Number of Stores: 2,000
Production Run Quantity: 3,950
Introduction: October 2006
Intended Duration: Two months
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2007 Contest Declaration

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Client: Abbott Laboratories/Ross Products, Columbus, OH
Product(s) Promoted: PediaSure-Nutripals, Huggies, Johnson's, Disney, The First Years, Pampers, Safety First
Distribution: Wal-Mart
Number of Stores: Wal-Mart Event Stores: 2,334. Wal-Mart Non-Event Stores: 1,129
Production Run Quantity: Corrugate Display: 3,463; Resource Books: 763,308
Introduction: February 2007
Intended Duration: Baby Days: one week. Event Day: Feb. 3, 2007
Dimensions (H x W x D): 54" x 16" x 12"
Weight: 14 lbs.

Client: Beiersdorf Inc., Norwalk, CT
Product(s) Promoted: Nivea Smooth Sensation
Distribution: Wal-Mart, other national accounts
Number of Stores: 1,840
Production Run Quantity: 1,840
Introduction: July 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 24" x 14" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Visine
Distribution: Wal-Mart
Number of Stores: 1,575
Production Run Quantity: 6,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 10" x 30" x 11"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Degree Men's Ultra Clear Anti-Perspirant & Deodorant
Distribution: Wal-Mart stores
Number of Stores: 1,214
Production Run Quantity: 885
Introduction: April 2007
Intended Duration: Four days
Dimensions (H x W x D): 50" x 31" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150