Walmart

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Degree Men's Antiperspirants and Deodorants
Distribution: Wal-Mart
Number of Stores: 4,500
Production Run Quantity: 6,200
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne 60-Piece Jumbo Pack
Distribution: Wal-Mart
Number of Stores: 800
Production Run Quantity: 2,200
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 25" x 14" x 3"
Weight: 9 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 216 lbs.
Budget Category (U.S.): $651 - $700

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Retailer: Wal-Mart
Location: Chicago