Lego Graphics
Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.