Walmart

Client: Alltel Communications Inc., Little Rock, Ark.
P-O-P Company: Darling Store Fixtures, Paragould, Ark.
Division: Permanent, Personal Telecommunications
Comments: This 4-foot by 6-foot wood and metal kiosk for cellular telephones, accessories and services was placed in more than 1,20O Wal-Mart stores throughout the United States. More than 40 wireless communication companies participated in the program.

Client: Anderson Merchandisers, Amarillo, Texas
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.

Client: McNeil Consumer Products Co., Fort Washington, Pa.
P-O-P Company: Mechtronics, Stamford, Conn.
Division: Permanent, First Aid and Pharmaceuticals

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Product: Elastic health supports
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Independent drugstores and supermarket pharmacies
Introduction: March 1997
Duration: Permanent
Construction: Injection-molded plastic
Becton Dickinson offers four power wings in prepacked formats, any two of which can be mounted back-to-back to a floor pole to create a permanent aisle display. The newest one, being used in Wal-Mart stores, features a color-coded header card and tag hooks.

Product: ICEE frozen drinks
Number of units: 30
Distribution: Wal-Mart stores
Introduction: January 1997
Duration: Permanent
Construction: Fiberglass frame, metal base, freezing chambers, compressors, carbonation tank
National ICEE Corp.'s first effort to promote its ICEE drink at the checkout counter has stimulated sales by more than 50 percent at several Wal-Mart stores.