Walmart

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: The Procter & Gamble Co., Cincinnati
Producer: ThompsonMurray, Springdale, Ark.
Size of Run: 1,500
Comments: Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Tiger Electronics, Vernon Hills, Ill.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 1,580
Comments: The marketing objective was to create a standalone environment to introduce the Hit Clips Micro Music System product line at Wal-Mart stores. The endcap helped lift sales 28% in stores that used it compared to stores displaying the product from existing peg hooks, according to the entry board.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Bristol Myers Squibb, Plainsboro, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,200
Comments: Excedrin PM sales increased at least one share point during the placement of this gravity-feed power wing. The display also fit Wal-Mart's design specifications.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Maybelline, New York
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,500
Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: Twentieth Century Fox, Century City, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,500
Comments: Kmart, Best Buy and Wal-Mart stores nationwide received this permanent floorstand with interchangeable graphic panels for releases from Twentieth Century Fox. Its product trays accommodate both VHS and DVD video releases, and theft-deterrent DVD modules discourage pilferage.

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

Client: Wal-Mart Stores, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.

Client: Wal-Mart, Bentonville, Ark.
Introduction: March 2002
Size of run: 2,100

Construction/Materials: Corrugated, litho labels, styrene extrusions
Comments: This cost-effective pallet display promoted Earth Shoe brand sandals in Wal-Mart stores.
P-O-P company: Kendal King, Kansas City, Kansas