Walmart

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Client: Wal-Mart for JCI, AC Delco and GNB, Bentonville. Ark.
Products Promoted: Automotive parts
Marketing Strategy: The interactive kiosk provides specific product information to ease the buying process. It helps alleviate the need for printed catalogs and helps simplify the data update process.
Introduction: January 1999
Number of Displays: 900
Distribution: Wal-Mart stores
Construction/Materials: Case metal, computer hardware
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.

Client: Kayser-Roth Corp., Melville, N.Y.
Distribution: Wal-Mart
Size of Run: 765
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Personal Products and Accessories

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.