Walmart

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

CD merchandising program offers display options for Wal-Mart stores

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Client: The Upper Deck Co., L.L.C., Carlsbad, Calif.
Product Promoted: Digital/Paper Trading Cards
Marketing Strategy: The client wanted to merchandise its PowerDeck products on a self-contained merchandising unit. The header and panel graphic were designed to attract attention. The display needed to show both pegged and boxed product and dispense literature that describes the product.
Introduction: September 1999
Number of Displays: 250
Distribution: Target, Wal-Mart and Super Kmart

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Revlon Inc., New York
Product Promoted: EveryLash mascara
Marketing Strategy: This unit was designed to organize five different shades in rows that would be orderly and visible. The client wanted a gravity-feed unit that could be placed in a 3-foot-wide endcap at Wal-Mart. Three modules were supplied to cover the endcap and maximize sales.
Introduction: October 1999
Number of Displays: 2,700
Distribution: Wal-Mart stores

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.