Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: Lash Blast Mascara
Distribution: Walmart
Number of Stores: 3,300
Production Run Quantity: 3,320
Introduction: 11/15/07
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 15"
Weight: 46 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Alliance, a Division of Rock-Tenn Co., Winston-Salem, NC
Design of the Times 2008 Contest Declaration