Walmart

Client: Hanes Brands Inc.
Distribution: Wal-Mart stores
Producer: TimBar Packaging & Display
Objectives: The objective of this back-to-school promotion by Hanes was to introduce the new ComfortSoft product innovation in a very unique way while maintaining brand identity and continuity with other Hanes marketing initiatives. The challenges were to keep within the Wal-Mart display specifications for size while adding an element that communicates the features of the new fabric without need for shoppers to open the product packages.

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: PowerTour Play-to-Learn Guitar
Distribution: Nationally (including Walmart, Target, Toys "R" Us)
Number of Stores: 4,313
Production Run Quantity: 4,313
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Fisher-Price
Country of Production: United States
Distribution: Wal-Mart, Toys "R" Us, Target
Intended Length of Use: 12 months
Producer: Darko Inc. Unit Cost: Under $500
Production Date: 8/15/2007
Number of Displays: 3,000

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: NetJet Gaming System
Distribution: Nationally and Internationally (Target, Walmart, Kmart, Toys "R" Us, Best Buy)
Number of Stores: 7,194
Production Run Quantity: 7,194
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Parfums de Coeur, Darien, CT
Product(s) Promoted: Perfumed Body Spray
Distribution: Walmart
Number of Stores: Initial placement in 500 Walmarts and 500 for national consumption
Production Run Quantity: 1,000
Introduction: 12/30/07
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 48" x 15" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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