Walmart

Client: Novartis Consumer Health
Country of Production: United States
Distribution: Wal-Mart stores
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $10
Production Date: 11/15/2007
Number of Displays: 8,000

Client: Pacific Cycle Inc.
Country of Production: United States
Distribution: Wal-Mart
Intended Length of Use: 24 months
Producer: Darko Inc.
Unit Cost: Over $1,000
Production Date: 7/18/2007
Number of Displays: 700

Client: Hanes Brands Inc.
Distribution: Wal-Mart stores
Producer: TimBar Packaging & Display
Objectives: The objective of this back-to-school promotion by Hanes was to introduce the new ComfortSoft product innovation in a very unique way while maintaining brand identity and continuity with other Hanes marketing initiatives. The challenges were to keep within the Wal-Mart display specifications for size while adding an element that communicates the features of the new fabric without need for shoppers to open the product packages.

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: PowerTour Play-to-Learn Guitar
Distribution: Nationally (including Walmart, Target, Toys "R" Us)
Number of Stores: 4,313
Production Run Quantity: 4,313
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Retailer: Wal-Mart
Location: Romeoville, IL