Walmart

Client: Fisher-Price
Country of Production: United States
Distribution: Wal-Mart, Toys "R" Us, Target
Intended Length of Use: 12 months
Producer: Darko Inc. Unit Cost: Under $500
Production Date: 8/15/2007
Number of Displays: 3,000

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: NetJet Gaming System
Distribution: Nationally and Internationally (Target, Walmart, Kmart, Toys "R" Us, Best Buy)
Number of Stores: 7,194
Production Run Quantity: 7,194
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Parfums de Coeur, Darien, CT
Product(s) Promoted: Perfumed Body Spray
Distribution: Walmart
Number of Stores: Initial placement in 500 Walmarts and 500 for national consumption
Production Run Quantity: 1,000
Introduction: 12/30/07
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 48" x 15" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Walmart
Number of Stores: 4,250
Production Run Quantity: 4,250
Introduction: 7/25/07
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration