Walmart

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Slim Gel
Distribution: Walmart
Number of Stores: 800
Production Run Quantity: 8,800
Introduction: 3/1/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 30" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walmart
Number of Stores: All Walmart stores
Production Run Quantity: 37,000
Introduction: 8/5/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 11" x 30" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Grocery and Electronics
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 3/29/08
Intended Duration: 3/29/08 to 4/30/08
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: The Dial Corp., Scottsdale, AZ
Product(s) Promoted: Pure & Natural Body Wash
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 4/14/08
Intended Duration: 3 to 4 weeks
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 23 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Flavor Options
Distribution: Walmart
Number of Stores: 2,100
Production Run Quantity: 2,300
Introduction: 8/1/07
Intended Duration: 2-day event
Dimensions (H x W x D): 48" x 36" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Snacks
Distribution: Walmart
Number of Stores: 50
Production Run Quantity: 50
Introduction: 8/20/07
Intended Duration: 8/20/07 to 9/16/07
Dimensions (H x W x D): 60" x 60" x 24"
Weight: 110 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Wyeth Consumer Healthcare, Madison, NJ
Product(s) Promoted: Various ChapStick products and Advil
Distribution: Walmart
Production Run Quantity: 30,000
Introduction: 1/6/08
Intended Duration: 1 year
Dimensions (H x W x D): 7" x 19" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest Nature's Expressions Toothpaste
Distribution: Walmart
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/07
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 40" x 24"
Weight: 7 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various digital products including cell phones, cameras and iPods
Distribution: Walmart
Number of Stores: 900
Production Run Quantity: 1,000
Introduction: 11/21/07
Intended Duration: Holiday season
Dimensions (H x W x D): 64" x 36" x 26"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: Professor Layton and the Curious Village Video Game
Distribution: Walmart
Number of Stores: 2,050
Production Run Quantity: 2,125
Introduction: 2/11/08
Intended Duration: 2 Months
Dimensions (H x W x D): 49" x 57" x 24"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2008 Contest Declaration