Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Oral-B Power Brush, Manual Brush and Glide Floss; Crest Pro-Health Toothpaste and Rinse
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 1/1/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR
Design of the Times 2008 Contest Declaration