Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Imaginext Castle Dragon Header Display 2013 POPAI OMA Award Winner: Display of the Year, Semi-Permanent Entrant: Darko Inc., Twinsburg, Ohio Client: Fisher-Price Inc. Solution Provider News: July 2013 OASIS Report: Target.com & Walmart.com Digital Advertising Activity Share of Digital Ad Appearances on Target.com and Walmart.com Walmart.com Share of Digital Ads By Category Mars Walmart ‘Summer is Better' Promotion Scar Zone 'New at Walmart' FSI Clearblue Walmart ‘Get Pregnant Faster’ Ad Kraft Walmart ‘Single Serve’ FSI M&M's 'All You' Walmart Pallet First Previous 1053 1054 1055 1056 1057 Next Last