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Walgreen Co.

  • Antonio Banderas Night Fever Etagere

    Client: Puig Beauty USA, New York, NY
    Product(s) Promoted: Fragrance
    Distribution: Drugstores
    Number of Stores: 5,600
    Production Run Quantity: 5,600
    Introduction: February 2007
    Intended Duration: 2 months
    Dimensions (H x W x D): 42" x 24" x 17"
    Weight: 5 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: Active International, Pearl River, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Antonio Banderas Night Fever Etagere
  • Coppertone Continuous Spray Endcap

    Client: Schering-Plough, Summit, NJ
    Product(s) Promoted: Coppertone Continuous Spray
    Distribution: Walgreens
    Number of Stores: 1,000
    Production Run Quantity: 1,100
    Introduction: February 2007
    Intended Duration: 6-12 months
    Dimensions (H x W x D): 36" x 38" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: Design Display Group Inc., Carlstadt, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Coppertone Continuous Spray Endcap
  • John Frieda Collection PDQ Tray

    Client: Kao Brands Co., Stamford, CT
    Product(s) Promoted: Frizz Ease and Color Collection hair care products
    Distribution: Walgreens
    Number of Stores: 3,000
    Production Run Quantity: 3,000 plus two additional runs of 1,500 each
    Introduction: December 2006
    Intended Duration: 2 months
    Dimensions (H x W x D): 10" x 29" x 10"
    Weight: 18 lbs.
    Budget Category (U.S.): $11 - $15
    John Frieda Collection PDQ Tray
  • Sip Ahh Milk Flavoring Straws Floorstand

    Client: The Jel Sert Co., West Chicago, IL
    Product(s) Promoted: Milk Flavoring Straws
    Distribution: Walgreens, Wal-Mart and Target
    Number of Stores: 80% placement
    Production Run Quantity: 10,000
    Introduction: April 2007
    Intended Duration: 3 months
    Dimensions (H x W x D): 58" x 13" x 19"
    Weight: 18 lbs.
    Budget Category (U.S.): $6 - $10
    Sip Ahh Milk Flavoring Straws Floorstand
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